Your current numbers
Use rough numbers. The goal is directionally useful math, not accounting-grade precision.
For leads, use your estimated value per qualified lead.
Estimated upside
Based on the improvement from your current conversion rate to the target rate.
$1,875extra monthly revenue / lead value
$22,500extra annual revenue / lead value
0.3 monthsestimated payback period
25extra conversions per month
Fast conversion audit checklist
These are the fixes that usually matter before fancy redesign work.
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